The Luxury Ad Network

The Luxury Ad Network is a new company that enables luxury brands to specifically target Ultra High Net Worth clients, primarily in Southeast Asia. Upon launch, they sought a brand that aligned with the luxury aesthetic of their clientele. However, like many startups, they soon realised the need to pivot as they became more established and gained deeper insights into their consumers.

It was determined that the brand should adopt a more streamlined 'tech' aesthetic, reflecting the simplicity and efficiency of the service they offer to brands, rather than emulating a luxurious and fashionable image themselves. We developed a clean and trustworthy colour palette featuring shades of blue, accompanied by a simple and approachable tone of voice and sleek sans-serif fonts. This branding positions them as the clear market leader in their field, conveying a sense of safety and expertise in a complex, technical landscape. This approach allows them to grow and gain the trust of an increasing number of luxury brands that choose to advertise through them with a more targeted strategy.